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Illustrated Waves

Google ADS campaigns

We promote your company's website through Google, using the most innovative SEM (Search Engine Marketing ) strategies, allowing you to reach a vast audience of new targeted users thanks to the keyword-based advertising service. Investing in advertising campaigns on Google Ads will allow you to quickly spread your brand, improve online visibility and increase your company's turnover.

What will we analyze?

We develop the optimal strategy for your company, analyzing the market and competition, understanding user needs and segmenting the audience to identify your key target. Advertising on Google by addressing a specific audience will allow you to reach potential new customers, increasing the chances of receiving requests for quotes and promoting your products and services.

DEFINITION OF THE REFERENCE PLAN AND TARGET

We define the objectives and relate all the data relating to the advertising campaign and your company based on performance indicators known as KPIs (Key Performance Indicators) . We calculate the average cost per click on the ad (average CPC) , the cost per acquisition/conversion and the daily financial resources in order to best optimize the entire advertising campaign on Google.

IDENTIFICATION OF OBJECTIVES AND FINANCIAL RESOURCES

We regularly monitor your Adwords campaigns and performance indicators (KPIs) to optimize the entire advertising strategy on Google over time, focusing above all on the CPL (cost per lead), the CPA (cost per acquisition) and on the increase in ROI ( Return on Investment). We provide periodic reports based on data collected through our analytics tools and software.

OPTIMIZATION, CONTROL AND IN-DEPTH ANALYSIS

We design personalized advertisements with great visual impact for "search" and banner campaigns on the Google display network, consistent with the selected keywords, in order to reach users in the shortest possible time. We create landing pages capable of converting users who visit your site into customers, thus increasing the chances of converting your advertising on Google and achieving your objectives.

DEVELOPMENT OF PROMOTIONAL ADVERTISEMENTS AND LANDING PAGE

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